Sustained excellence is something that is difficult to achieve but it’s exactly what North East based online retailer, Darlington Diecast has managed to achieve in recent years, quite literally taking their industry by storm. In any industry there are always organisations that stand out from their peers and set the standards that others in their field have to aspire to achieve. First established back in 2020, Darlington Diecast is an organisation that certainly meets that criteria leading the way when it comes to providing diecast model cars to enthusiasts across the UK. They have made quite a name for themselves in recent years establishing a well deserved reputation as one of the rising stars of the industry and if the last few years are any barometer of what the future holds then there are many successful chapters yet to be written in the Darlington Diecast story.
The reputation they have is fully justified and is now beginning to earn them more tangible forms of recognition. In the prestigious 2022 Business Excellence Awards they were given the impressive accolade of being the Best Online Diecast Model Cars Retailer, as well as receiving one of our E2 Media Business Awards. Following on from that success we are delighted to announce that Darlington Diecast are the latest recipients of one of our Gold Endorsement Awards. We think it’s important to recognise organisations that are bringing something new and innovative to their marketplace. They don’t necessarily have to be the biggest but they have to be an organisation that is trying to offer something different to what is already out there and above all they must offer a great product or service. We feel that Darlington Diecast ticks all the boxes and are worthy winners of our award.
The awards are clearly no accident and in this edition we try to give you an insight into the success they’ve had and their aspirations for the future. There are many factors but first and foremost they are good at what they do with the entire team at Darlington Diecast sharing the same steadfast determination to maintain the same high standards that they’ve become so renowned for. The world of collectable diecast cars is very much a niche market but from classic Corgi to stylish Scalextric there has always been a real demand for these unique collectable vehicles. Despite being a small family run business, Darlington Diecast are able to navigate the market with an expert eye that many of their larger peers struggle to match.
What makes their accomplishments all the more remarkable is they only launched in 2020, the year the global Covid 19 pandemic devastated businesses not just in the UK but across the world. To launch and successfully run any commercial enterprise has always been a challenge but it’s fair to say those challenges became even more complex over recent years. Whilst the global corporations have come through unscathed the sad reality is many independent businesses have had to close their doors for the last time during. That is why when you hear about an independent business that has managed to buck that trend and is thriving despite the difficult climate it is so heartening. It is exactly what Darlington Diecast has managed to achieve and they deserve so much credit for doing so.
They operate mostly online meaning they are able to sell their classic range of products to enthusiasts from right across the UK. One of the things that really shines through is that the team at Darlington Diecast love what they do and have a real passion for the industry. One of their great strengths is they are constantly striving to improve and always looking to evolve so that they can continue to provide their loyal customers with some of the very best collectable vehicles on the market. They are happy to embrace change whether it be emerging industry trends or new technology to improve their website and how they engage with the customers.
Their website is easy to use and kept regularly updated to reflect their constantly changing collection of products allowing customers to see how much vehicles are worth and see if they can find any bargains. Older diecast vehicles are often a great investment as enthusiasts are always looking to add a particular model to their specific collection. Darlington Diecast have been able to assemble an incredible range of products including some from classic ranges such as Dinky, Corgi, Matchbox and Scalextric Some of these models are highly sought after and very rare, some of which are up to 40 years old which helps keep their audience returning as customers are never entirely certain what rare gem they will be able to pick on in the next sale.
The challenge they face in the future as their burgeoning reputation grows and the demand for their products continues to increase will be to maintain the high standards that have given them so much success. If their track record is any barometer of what the future holds then we think it’s something they will achieve and that Darlington Diecast is a name you’ll be hearing much more of in the years to come.
For more information on Darlington Diecast or to view any of their current product range visit www.darlingtondiecast.co.uk